The Indian populous is always adoptive of the emerging trends in fashion among other industries, thanks to the increasing pay-scale of the citizens and a never-ending temptation to procure. India ranks second in the world for footwear production, and its apparel segment is flourishing with opportunities for both foreign and domestic players.
The story of the origin of Woodland dates back to the early 1950’s, when Aero Group (Woodland’s parent company) navigated into the outdoor shoe industry by initiating its endeavors in Quebec, Canada. The bifurcation of Russia prompted the famed entity to extend its portfolio into India, thus leading to the creation of a brand which we now know as ‘Woodland.’ The brand promotes itself as a rugged outdoor shoe brand preferred by adventure enthusiasts
Prospective Locations of Expansion
North
- Delhi
- Haryana
- Himachal Pradesh
- Jammu and Kashmir
- Punjab
- Uttaranchal
West
- Gujarat
- Rajasthan
- Maharashtra
- Goa
East
- Assam
- Meghalaya
- Mizoram
- Tripura
- Arunachal Pradesh
- Manipur
- Nagaland
- West Bengal
- Sikkim
- Odisha
South
- Kerala
- Karnataka
- Tamil Nadu
Center
- Chhattisgarh
- Madhya Pradesh
- Bihar
- Jharkhand
Union Territories
- Andaman and Nicobar islands
- Pondicherry
- Chandigarh
- Daman and Diu
Infrastructure Standards
The franchise could be established in high streets or malls given the high number of footfalls in these locales. The floor area of the particular property must be between a square feet of 1000-2000 and must be preferably located on the ground floor of a premise.
Training
The services normally endowed to all franchises would be extended to the business partners of the Woodland group. The range of service includes:
- Expert guidance from the Head Office in the establishment of the franchise.
- Detailed operating manual.
Required Investment
Qualified franchisees can be part of the woodlands group by investing a sum of INR 50 lakhs to 1 crore (varies according to the kind of outlet and location). The franchise would benefit in terms of the performance guarantee which is accorded by the company, along with an ROI of 20%. Company estimates suggest a payback period of three years.
Terms of Agreement
Akin to all business endeavors, the franchise is obligated to enter into a business agreement that will last for three years. The contract can be renewed upon expiry.
FAQs
What are the benefits of franchising with Woodland?
Franchising with Woodland offers several benefits, including access to a well-established and recognized brand, proven business model, marketing support, training, and ongoing operational support.
Does Woodland offer franchise opportunities?
Yes, Woodland offers franchise opportunities for individuals or entities interested in partnering with the brand to operate retail outlets selling Woodland products.
What is the investment required to franchise with Woodland?
The investment required to franchise with Woodland can vary depending on factors such as the size and location of the retail outlet, lease or rental costs, initial inventory, and other operational expenses. Woodland typically provides guidance on the expected investment range during the application process.
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