Startups

The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations (UN) responsible for promoting and protecting intellectual property (IP) rights worldwide. It was established in 1967 and is headquartered in Geneva, Switzerland. Key Functions of WIPO WIPO plays a crucial role in: Developing international IP laws and policies. Managing global IP […]

Funding refers to the money required to start and run a business. It is a financial investment in a company for product development, manufacturing, expansion, sales and marketing, office spaces, and inventory. Many startups choose to not raise funding from third parties and are funded by their founders only (to prevent debts and equity dilution).

The term bootstrapping refers to a situation in which an entrepreneur starts a company with little capital. When an individual bootstraps, they rely on money other than outside investments. An individual is said to bootstrap when they attempt to establish and build a company from personal finances or the operating revenues of the new company. Bootstrapping also

Receivables, also regarded as accounts receivable, are debts owed to a firm by its customers for goods or services used or delivered but not yet paid for. Receivables are created by expanding the line of credit to customers and are listed as current assets on the company’s balance sheet. They are considered as liquid assets since they can be

Barter collaborations, a cashless partnership between brands and influencers, offer a mutually advantageous alliance. This dynamic relationship relies on transparent communication and alignment of expectations to maintain authenticity and trust with the audience. Influencers, in choosing brands that align with their values, ensure credibility and resonance. Success in barter collaborations goes beyond traditional metrics, incorporating

A SaaS company maintains servers, databases, and software that allow the application to be accessed over the internet — most likely by web browsers. Users can access the software from almost any device. SaaS customers usually pay a subscription fee— often monthly — to access the application. Some subscriptions are based upon how much data

Dropshipping is an order fulfillment option that allows ecommerce businesses to outsource the processes of procuring, storing, and shipping products to a third party—typically a supplier. This fulfillment model commonly appeals to entrepreneurs seeking efficiency and low overhead, but it can come at a cost—especially when it comes to customer experience What is dropshipping? Dropshipping

Indicorn refers to Indian startups that have achieved both significant revenue and profitability within a defined period. Unlike unicorns, which are startups valued at over $1 billion, Indicorns focus on financial sustainability and actual business success. What are Indicorns? Indicorns are an alternative to the term “unicorns”. They are profitable startups that have shown remarkable

DAU (Daily Active Users), WAU (Weekly Active Users), and MAU (Monthly Active Users) are metrics used to measure the frequency of user engagement with a product or service over specific time periods, providing insights into user activity patterns The DAU, WAU, and MAU metrics are useful for gaining insight into the level of user engagement