India is gradually on its mission to build a robust startup ecosystem. In order to promote and support startups, the government has formed a ministry (department) dedicated to helping new businesses. Furthermore, the Central Government of India has also introduced many schemes to bolster entrepreneurship in India and to assist emerging startups financially with their […]

The Food Safety & Standard Authority of India (FSSAI) vide its notification dated 25th November 2021 has introduced Licence/ Registration or application number based user ids on Food Safety and Compliance System (FoSCoS) portal. FoSCoS provides multiservice for Food Business Operator (FOB), such as granting licenses and registration to FOB, and other regulatory compliances services. FSSAI registration is one of the

A management information system (MIS) is an information system used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization. The study of the management information systems involves people, processes and technology in an organizational context. In a corporate setting, the ultimate goal of using management information system is to increase the value and profits

Average order value (AOV) is an e-commerce metric that tracks the average amount spent whenever a customer places an order on a website or application. AOV is considered one of the most important metrics in the e-commerce industry. Average Order Value (AOV) is an essential but eventually imperfect statistic to track as your company expands.

In India, MedPlus is one of the leading and fast growing healthcare retail chains which was started by the Dr Madhukar Gangadi in the year 2006. In recent years, MedPlus has grown into 1400 pharmacies throughout the country. It serves over 2,50,000 customers daily and employs over 10,000 people. MedPlus helps persons who prefers to

Return on advertising spend (ROAS) is a metric that estimates the revenue received from every dollar a company spends on advertising. It allows companies to assess the effectiveness of advertising campaigns and the income they earn from them. Return on Ad Spend (ROAS) is a marketing metric that measures revenue earned for each dollar you spend on

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. What is affiliate marketing? Affiliate marketing is a revenue-sharing marketing method in which an affiliate,

A direct-to-consumer (D2C) strategy offers a powerful way to gain complete control over your supply chain – from manufacturing and sourcing to marketing, sales, and distribution. What does D2C stand for direct-to-consumer. A company produces a given product in its own facility, as well as distributes it within its own channels.D2C e-commerce is a type of digital business model

The deduction of tax at source (TDS) has been very helpful in the collection of taxes in the country by targeting the source of income itself. TDS eases the taxpayer’s burden of paying tax when it is time to file their income tax returns. That is because, at the time of filing income tax return

Dropshipping is a popular way to sell online without stocking and shipping goods. That means no inventory, no warehousing costs, no packaging, no last-minute delivery headaches—essentially, you can outsource everything that happens after a shopper makes a purchase. What is Dropshipping? Dropshipping in India can be stated as a business where the seller does not maintain