A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. A GTM strategy includes tactics related to pricing, sales and channels, the buying journey, new product or service launches, product rebranding or product introduction […]

No person is allowed to drive motor vehicles in a public area unless he/she has a valid driving license. If a driving license is lost, according to the Indian Motor Vehicle Act 1988, the person who lost the driving license has to apply for a duplicate Driving license. The Duplicate Driving license is a document issued

High-intent users are those who are actively looking for a solution to a problem, a need, or a desire. They are more likely to convert into customers than low-intent users, who are just browsing or exploring. The entire product and service industry has one motto in common, and that is “Customer is King.” All the

Preference shares carry a preference over other shares in terms of dividend payout. Whenever a company announces to pay dividends, preference shareholders get the payment first.  Preference shares, which are issued by companies seeking to raise capital, combine the characteristics of debt and equity investments, and are consequently considered to be hybrid securities. Preference shareholders experience both advantages

A comprehensive guide to Class 21 of the Trademark Filing Classification. Trademarks must be applied or registered under classes and each class represents a distinct class of goods or services.Trademarks must be applied or registered under classes and each class represents a distinct class of goods or services. Trademark Class 21 Trademark Class 21 pertains to

An insolvent liquidation procedure includes selling assets and the distribution of the proceeds to the company’s creditors. An insolvency practitioner licensed (IP) is assigned to manage the process. It ensures on-time payment to creditors in accordance with the order we see in the Insolvency Act, 1986.   The sequence in which those who are creditors

The incomes earned and expenses incurred during a particular period, usually at the end of the year. Profit & Loss Account reflects the income and expenses of the business. It is a financial statement reflecting the outcome of business activities of an organisation during an accounting period. The Profit & Loss Account reports the incomes

LUT and bonds are instruments that evidence an undertaking by the taxpayer for exports. Here we give an insight into the details about when to opt for LUT and when to opt for Bond. Not only this but also how to claim the refund of IGST paid on exports in simple steps. Export is a

Capital expenditures are payments made for goods or services that are recorded or capitalized on a company’s balance sheet instead of expensed on the income statement. A capital expenditure (“CapEx” for short) is the payment with either cash or credit to purchase long-term physical or fixed assets used in a business’s operations. The expenditures are capitalized

Advisory shares are a type of equity compensation given to company advisors in lieu of (or on top of) a professional fee. Similar to employee stock options, issuing advisory shares to those key inception-phase advisors are common practice for early-stage startups. Advisory shares are a type of equity instrument that are used to provide advice and