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Return on ad spend (ROAS)

Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts. The definition of ROAS Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing. It refers to the amount …

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Importance of Financial Planning in a Business

One of the main importance of financial planning is that it helps organizations to achieve their goals. It identifies and prioritizes the financial goals of your business and enhances decision-making to achieve the established goals. In the process of creating the financial plan, you must tailor your plan with your business’s financial goals. The goals …

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Fast Moving Consumer Durables (FMCD)

Consumer durables, aka durable goods, are products that have an average life of 3 years or more, and hence they are not purchased and replaced on a frequent basis by consumers. The opposite of consumer durables are non durable goods, which include fast-moving consumer goods (FMCG) and CPG. What Are Consumer Durables? Consumer durables, also known as durable goods, …

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Delhi Trade License

Trade license is a certificate/ document that permits a company to carry on the business or trade activities in a particular municipal limit for which it is issued. In Delhi, Trade License is issued by the Municipal Corporation of Delhi (MCD) to traders and establishments to monitor and regulate the various trade activities at the …

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Letter of Intent (LOI)

 Letter of Intent (LOI) is a short non-binding contract that precedes a binding agreement, such as a share purchase agreement or asset purchase agreement (definitive agreements).  There are some provisions, however, that are binding such as non-disclosure, exclusivity, and governing law. The main points that are typically included in a letter of intent include: Transaction …

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handloom industry in india

India is known for its handloom industry. It requires artisanship to produce handloom and many times the whole family is involved in the family handloom business. However, do you know the length and breadth of the industry? This article elaborates on what a handloom industry is, an overview of the Indian handloom industry, examples of …

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Copyright of Sound Recording in India

The Indian Copyright Act, 1957 provides the provisions to grant the copyright of unique work. Copyright ensures musical, creative, artistic, emotional, architectural, cinematograph films, computer programmes and sound recordings. Copyright in sound recordings is fairly limited and restricted than copyright in different works. Copyright of Sound Recording in India A sound recording is dependent on a series …

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customer feedback

Customer feedback is information given from your customers about the quality of your product, customer service or any processes or transactions at your company. It’s all about meeting customer requirements. In fact, there is no better and more reliable source of knowledge about your company than customer feedback. What is customer feedback? Customer feedback is information customers share …

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Should Profit be the only measure of Company performance?

Although the two terms are used interchangeably, profitability and profit are not the same. Both are accounting metrics that are used to analyze the financial success of a company, but there are distinct differences between the two. To adequately determine whether a company is financially sound or poised for growth, investors must first understand what differentiates a company’s profit from its …

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