The honey market in India size reached INR 25.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 48.6 Billion by 2032, exhibiting a growth rate (CAGR) of 7.3% during 2024-2032. The rising prevalence of chronic medical ailments, several product Innovations and variants, and the implementation of government of India (GoI) initiatives and training programs […]

The term Horeca, or rather Ho.Re.Ca., stands for Hotels, restaurants and cafes (in many interpretations replaced by Catering) and, as we have already anticipated, includes the hotel industry and all those activities that gravitate around it food, beverage e hospitality. The Horeca channel must not be confused with the large-scale distribution, therefore with large-scale distribution, which instead deals with the trade of food

Copyright is a form of intellectual property that gives an exclusive right to the creator of literary, dramatic, musical work, computer program, artistic work, cinematography and sound recording for a certain time period. The creators of these works get copyright immediately after expressly making an expression and requires formal registration. Further, copyright law protects the

The “market size” is made up of the total number of potential buyers of a product or service within a given market, and the total revenue that these sales may generate. It’s important to calculate and understand market size for several reasons. First, entrepreneurs and organizations can use market sizing to estimate how much profit

Contribution margin is a business’s sales revenue less its variable costs. The resulting contribution dollars can be used to cover fixed costs (such as rent), and once those are covered, any excess is considered earnings. Contribution margin (presented as a % or in absolute dollars) can be presented as the total amount, amount for each product line, amount

Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns also help to create brand equity. When a company has positive brand

To comply with the Reserve Bank of India’s KYC regulations, banks must update customer identity papers in their records of account holders on a regular basis (RBI). This can be triggered by a significant change in the customer’s profile or the kind of transactions in the account, and it is dependent on the account holder’s

The State Bank of India (SBI) was established in 1806, making it one of the country’s oldest banks. The bank’s mission is to provide India’s citizens with innovative and responsive financial solutions that are simple and efficient. With its operations spanning over a millennium, SBI has evolved and branched out in terms of the services

Quick commerce is the next step in the evolution of eCommerce and as the name suggests it’s all about speed. Quick commerce generally means consumers can expect delivery within one hour of placing an order.This may seem like a very short timeline but quick commerce is usually reserved for small orders rather than the weekly

Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content.Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met