Fast Moving Consumer Durables (FMCD)
Consumer durables, aka durable goods, are products that have an average life of 3 years or more, and hence they are not purchased and replaced on a frequent basis by consumers. The opposite of consumer durables are non durable goods, which include fast-moving consumer goods (FMCG) and CPG. What Are Consumer Durables? Consumer durables, also known as durable goods, […]