Customer Acquisition Cost (CAC)

Customer Acquisition Cost, or CAC, measures how much an organization spends to acquire new customers. CAC – an important business metric – is the total cost of sales and marketing efforts, as well as property or equipment, needed to convince a customer to buy a product or service. What is Customer Acquisition Cost (CAC)? Customer […]

Prerna Marketing Scheme

The National Trust has been implementing various schemes for the development and welfare of Persons with Disability (PwD). Prerna, launched by this organization, is a marketing scheme that assists PwDs to sell their products and services. In this article, let us take a brief look at the scheme. Objective The scheme creates viable and widespread channels for

Full Fledged Money Changer (FFMC)

Authorised Money Changers/ AMCs are entities who are authorised by the Reserve Bank of India as per Section 10 of the Foreign Exchange Management Act of 1999. Accordingly, an AMC may either be a Restricted Money Changer (RMC) or a Full Fledged Money Changer (FFMC). As defined by the Act, an Authorised Person essentially means

Procedure of converting debentures into shares

The term Conversion of Debentures into Shares denotes a process under which a Debenture Holder decides to become a Shareholder of the company by converting his/ her Debentures into Shares. Further, after becoming a Shareholder in the company, the said person will get the Right to Vote. Concept of Debentures he term “Debenture” denotes a Long Term Security having a Fixed Interest Rate, issued by a Limited Company against the Assets. In other words, Debentures denotes a Certificate

The Nidhi (Amendment) Rules, 2022

MINISTRY OF CORPORATE AFFAIRSNOTIFICATIONNew Delhi, the 19th April, 2022   G.S.R. 301(E).—In exercise of the powers conferred by sub-section (1) of section 406 read withsub-sections (1) and (2) of section 469 of the Companies Act, 2013 (18 of 2013), the Central Governmenthereby makes the following rules, further to amend the Nidhi Rules, 2014, namely:-1. Short

The Companies (Registration ofCharges) Amendment Rules, 2022

MINISTRY OF CORPORATE AFFAIRSNOTIFICATIONNew Delhi, the 27th April, 2022   G.S.R. 320(E).—In exercise of the powers conferred by section 77 read with sub-sections (1) and(2) of section 469 of the Companies Act, 2013 (18 of 2013), the Central Government hereby makes thefollowing rules further to amend the Companies (Registration of Charges) Rules, 2014, namely:—1. Short

The Companies (Share Capital andDebentures) Amendment Rules, 2022

MINISTRY OF CORPORATE AFFAIRSNOTIFICATIONNew Delhi, the 4th May, 2022   G.S.R. 335(E).—In exercise of the powers conferred by sub-section (1) and (3) of section 56 readwith sub-sections (1) and (2) of section 469 of the Companies Act, 2013 (18 of 2013), the CentralGovernment hereby makes the following rules further to amend the Companies (Share Capital

The Companies (Prospectus and Allotment of Securities) AmendmentRules, 2022

MINISTRY OF CORPORATE AFFAIRSNOTIFICATIONNew Delhi, the 5th May, 2022   G.S.R. 338(E).—In exercise of the powers conferred by section 42 read with sub-sections (1) and(2) of section 469 of the Companies Act, 2013 (18 of 2013), the Central Government hereby makes thefollowing rules further to amend the Companies (Prospectus and Allotment of Securities) Rules, 2014,namely:-1.

Special Court Notification For the State of Jharkhand

MINISTRY OF CORPORATE AFFAIRSNOTIFICATIONNew Delhi, the 5th May, 2022   S.O. 2099(E).—In exercise of the powers conferred by section 435 of the Companies Act, 2013 (18 of 2013),the Central Government, with the concurrence of the Chief Justice of the High Court of Jharkhand, hereby designatesthe Court of Additional Judicial Commissioner, Ranchi in the State of

The Companies (Compromises,Arrangements and Amalgamations) Amendment Rules, 2022

MINISTRY OF CORPORATE AFFAIRSNOTIFICATIONNew Delhi, the 30th May, 2022   G.S.R. 401(E).—In exercise of the powers conferred by sub-sections (1) and (2) of section 469read with sections 230 to 240 of the Companies Act, 2013 (18 of 2013), the Central Government herebymakes the following rules further to amend the Companies (Compromises, Arrangements andAmalgamations) Rules, 2016